2019 Winners & Shortlists

ALWAYS ON TOP

Client/BrandBURGER KING KUWAIT
Product/ServiceBURGER KING
EntrantMEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Type of EntryInnovation in Outdoor
CategoryStandard Sites
Idea Creation MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Idea Creation 2 BURGER KING KUWAIT (KFG) Kuwait City, KUWAIT
Media Placement BURGER KING KUWAIT (KFG) Kuwait City, KUWAIT

Cultural/Context information for the jury.

Competitive Advertising is strictly prohibited in Kuwait. However, to generate talkability and engagement for Burger King, our idea was to do exactly that - bring the fierce rivalry of Burger King & McDonald's alive. We did this by placing a billboard ad right above a McDonald's store and writing just three words on it. The particular McDonald's store is in Old Souq Salmiya, near the 4th Ring Road Crossing on Amman Street, which is one of the busiest crossings in the country. At any given moment, it's visible to traffic from 3 directions and also to the pedestrians walking around in the market.

Write a short summary of what happens in the ambient or digital execution or campaign.

The billboard is right above a McDonald's branch & is a huge one that can't be missed by both the pedestrians or the road traffic from the three sides. When looking at the hoarding, a person sees the McDonald's logo on the branch and right above it is a huge Burger King Logo and three words - Always on Top.

Credits

Name Company Position
Mario Daou Memac Ogilvy Creative Director
Mohammad Naggar Memac Ogilvy Associate Creative Director
Bhaskar Bateja Memac Ogilvy Planning Director
Marianne Bechara Memac Ogilvy Account Director
Iman Abuasba Memac Ogilvy Account Manager
Eric Sarkis Memac Ogilvy Account Executive
Sherif Ibrahim Memac Ogilvy Digital Creative Director
Chai Rodrigues Memac Ogilvy Digital Designer
Anil Joy Memac Ogilvy Graphic Designer
Angelos Arampatzis Burger King Kuwait (KFG) Marketing Director
Zeinab Hassan Burger King Kuwait (KFG) Marketing Manager
Haneen Sukkariah Burger King Kuwait (KFG) Assistant Manager - Marketing