2019 Winners & Shortlists

FRED FLINTSTONE

Client/BrandWARNER BROS. WORLD ABU DHABI
Product/ServiceBRAND
EntrantMULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryCorporate Social Responsibility
Idea Creation MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Production PEDRO, PASTEL & BESOURO Curitiba, BRAZIL

Cultural/Context information for the jury.

UAE is a car driven country. You hardly see bikes around and that's why it’s important to generate awareness about the Car-Free Day. We know there’s a World Car-Free Day in September, but here it would have never worked because of the high temperatures during that time. So they changed it to February.

Credits

Name Company Position
Miguel Dianda MullenLowe MENA Creative Director
Gustavo Dallegrave MullenLowe MENA Art Director
Rodrigo Nakaza MullenLowe MENA Art Director
Marcelo Zylberberg MullenLowe MENA Copywriter
Alfonso Arbós MullenLowe MENA Creative Director
Zé Luís Schmitz MullenLowe MENA Freelancer
Tomás Lavagno MullenLowe MENA Creative Director
Seif Kandil MullenLowe MENA Business Director
Sandra Hamdan Warner Bros. World Abu Dhabi Marketing Director
Imane Zebrini Warner Bros. World Abu Dhabi Marketing Manager