2019 Winners & Shortlists

MACCHIATO

BrandMCDONALD'S
Product/ServiceMCCAFÉ
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement STARCOM Dubai, UNITED ARAB EMIRATES
Production LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Rafael Augusto Leo Burnett Dubai Creative Director
Tariq Ayass Leo Burnett Dubai Creative Director
Rodrigo Leal Rodrigues Leo Burnett Dubai Head of Art
Arundhati Mishra Leo Burnett Dubai Copywriter
Aditi Shah Leo Burnett Dubai Art Director
Mahmoud Jaber Leo Burnett Dubai Senior Account Manager
Layal Hassi Leo Burnett Dubai Planning Director
Sunil DCosta Leo Burnett Dubai Print Production Manager
Sheni Meledath Leo Burnett Dubai Digital Producer
Haytham Dayeh Leo Burnett Dubai Business Lead