2019 Winners & Shortlists

BALLSBONE

BrandU&MHC
Product/ServicePROSTATE CANCER AWARENESS
EntrantIMPACT BBDO Beirut, LEBANON
CategoryCommercial Public Services
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Prostate exams make men cringe, so they try to avoid them the most. However, little do they know, that these screenings help detect prostate cancer at its early stages before it spreads to the bones. We at U&MHC, Urology and Men’s Health Clinics, grabbed this opportunity by the balls and wanted to raise awareness about this “undercover” situation. We printed the message on real X-RAY papers, and used them as posters to be placed behind backlit surfaces to replicate how hospitals communicate diagnosis in print form.    

Credits

Name Company Role
Dani Richa Impact BBDO Chief Executive Officer
Joe Abou-Khaled IMPACT BBDO Regional Creative Director
Lyna Domiati Impact BBDO Associate Creative Director
Maria Etre Impact BBDO Senior Copywriter
Lilas Sinno Impact BBDO Account Director
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Emile Tabanji Impact BBDO Managing director