2019 Winners & Shortlists

TEA

Client/BrandCITI
Product/ServiceTRANSFERS TO INDIA
EntrantHORIZON FCB Dubai, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryFinancial Products & Services
Idea Creation HORIZON FCB Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

44% of Dubai's population is from India. They come here to work and save money, which they send home to their families. Whenever they buy something, they do a mental conversion of its cost in Indian Rupees. We took that behaviour, and turned it into a poster. Because a large majority of Indians in Dubai speak both Hindi and the local Arabic, we took 3 simple words that represented their daily purchases and combined two vastly different alphabets, finding the hidden Hindi in the Arabic word. We showed that with Citibank easy transfers to India, home wasn’t far away at all.

Credits

Name Company Position
Mazen Jawad Horizon FCB Dubai President
Reham Mufleh Horizon FCB Dubai General Manager
Bruno Bomediano Horizon FCB Dubai Executive Creative Director
Dio Santos Horizon FCB Dubai Creative Director
Nick Bristow Horizon FCB Dubai Senior Copywriter
Elsa de Bruyn Horizon FCB Dubai Senior Copywriter
Husenn Baba Horizon FCB Dubai Art Director
Rijin Kunnath Horizon FCB Dubai Art Director
Tanya Vahanian Horizon FCB Dubai Associate Account Director
Waleed Abdulaziz Lord & Thomas Creative Media Producer
Samer Amir Lord & Thomas Producer
Sinto Anto Horizon FCB Dubai Designer
Kutaiba Kabbani Horizon FCB Dubai Senior Arabic Copywriter