2019 Winners & Shortlists

3-MCCHICKEN

Client/BrandMCDONALDS
Product/ServiceTHE MCDONALD’S MENU
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
Type of EntryPosters
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation LEO BURNETT Riyadh, SAUDI ARABIA
Production LEO BURNETT Riyadh, SAUDI ARABIA

Cultural/Context information for the jury.

McDonald’s has been in Saudi Arabia for more than 18 years. Although It has always been a landmark, it is still perceived as a very western menu by the Saudis who sometimes prefer the local diners. The intention was to give McDonald's an Arabic flavor, making their food iconic to all the Saudis. We created an iconography for all McDonald's menu, using a modernized ‘Diwani’ calligraphy, an art that is very close to the heart of the people.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Mena Chief Creative Officer
George Maktabi Publicis communications KSA Chief Operating Officer
Mohammad Bahmishan Leo Burnett ksa Reginal ECD
Alexandre Choucair Leo Burnett ksa Creative director
Fady Yamak Leo Burnett ksa Group Communication Director
Thierry Chehab Leo Burnett ksa Associate Creative Director
Andre Freiha Leo Burnett ksa Art Director
Andreas Achjian Leo Burnett ksa Art Director
Elias Achkar Leo Burnett ksa Producer
Rami Hoballa Freelancer Calligrapher