|
B10 Use of Social Platforms
|
END THE TREND
CHEVROLET / CHEVROLET |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
|
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
|
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
SUNSET
COCA-COLA / RAMADAN CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
|
CHANGE HAS A TASTE
COCA-COLA / COCA-COLA AND SAUDI WOMEN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN |
FP7/BEY Beirut |
LEBANON |
UM MENA
Beirut
|
LEBANON
|
|
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
|
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
RAMADAN BLOOD DRIVE
INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES (IFRC) / BLOOD DONATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
|
PET A PLANT
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
Beirut
STARCOM
|
LEBANON
|
Short List
|
|
C03 Use of Branded Content created for Digital or Social Media
|
KINDER RAMADAN
FERRERO / KINDER RAMADAN RANGE |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
|
COOKING FOR CHANGE
AL - WALIMAH RICE / AL WALIMAH RICE |
MAYAR FOODS Dammam |
SAUDI ARABIA |
ABILITY AGENCY
Riyadh
JOKER
Riyadh
|
SAUDI ARABIA
|
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
SPARK FOUNDRY
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
OFFSIDE STUDIO
COCA-COLA / COCA-COLA |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
ABUDHABIGP CHALLENGE
YAS MARINA CIRCUIT/ADMM / FORMULA 1 ABU DHABI GRAND PRIX |
SPARK FOUNDRY Dubai |
UNITED ARAB EMIRATES |
SPARK FOUNDRY
Dubai
|
UNITED ARAB EMIRATES
|
|
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP |
LEO BURNETT Jeddah |
SAUDI ARABIA |
LEO BURNETT
Jeddah
|
SAUDI ARABIA
|
|
FOOD OPENS DOORS
MAGGI / DIFFERENT MAGGI PRODUCTS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
BANK AUDI "THE CAFÉ AROUND THE CORNER"
BANK AUDI / DIGITAL SOLUTIONS/CHANNELS |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM
Beirut
|
LEBANON
|
|
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
|
D01 Use of Data in a Media Campaign
|
CONGRATULATIONS ON YOUR NEW JOB!
ARABIAN AUTOMOBILES / INFINITI |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
INITIATIVE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
FROM DATA TO INTELLIGENCE FOR BETTER PERFORMANCE
YUM! / KFC |
HEARTS & SCIENCE Dubai |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
|
INFINITI: DCO
INFINITI / AUTOMOTIVE VEHICLES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
CENTREPOINT: ROPO
LANDMARK / CENTREPOINT STORES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
ELEVATOR TWEETS
TWITTER / TWITTER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
GEOMETRY GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THE PREVENTIVE PRE-ROLLS
LIFEBUOY / LIFEBUOY HAND SANITIZER |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
WUNDERMAN DUBAI
Dubai
PHD
|
UNITED ARAB EMIRATES
|
|
ROAD RAGE RADIO
CHEVROLET / CHEVROLET |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
FOOD OPENS DOORS
MAGGI / DIFFERENT MAGGI PRODUCTS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
|
E01 Use of Integrated Media
|
SLOW FACE
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
BIG MAC CRAVING
MCDONALD'S / BIG MAC |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS |
BEE MEDIA PRODUCTIONS Giza |
EGYPT |
BEE MEDIA PRODUCTIONS
Giza
UNICEF
Cairo
EUROPEAN UNION DELEGATION IN EGYPT
Cairo
NATIONAL COUNCIL FOR CHILDHOOD AND MOTHERHOOD
Cairo
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION
Cairo
|
EGYPT
|
|
WASH VS WIPE
REHLAT / REHLAT APPLICATION |
BEATTIE + DANE Kuwait City |
KUWAIT |
SLINGSHOT
Kuwait
WAVEMAKER KUWAIT
|
KUWAIT
|
Short List
|
PEPSI: VINTAGE
PEPSI / PEPSI (CARBONATED SOFT DRINK) |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
SPARK FOUNDRY
Dubai
|
UNITED ARAB EMIRATES
|
|
PEPSI: I AM SAUDI
PEPSI / PEPSI (CARBONATED SOFT DRINK) |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|