2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E03 Innovative Use of Social or Community
ABUDHABIGP CHALLENGE
YAS MARINA CIRCUIT/ADMM / FORMULA 1 ABU DHABI GRAND PRIX
SPARK FOUNDRY Dubai UNITED ARAB EMIRATES
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
Cairo
THE TALKIES
EGYPT
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES MAGNET CONNECT
Dubai
UNITED ARAB EMIRATES
KIDSTAGRAM
DANONE / BEBELAC JUNIOR GROWING UP MILK
HORIZON FCB Dubai UNITED ARAB EMIRATES
VIRTUAL PAINKILLERS
GSK / PANADOL
GREY Dubai UNITED ARAB EMIRATES
HUAWEI
HUAWEI / HUAWEI'S MATE 20 SERIES
VAMP Dubai UNITED ARAB EMIRATES
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE
77 MEDIA Jeddah SAUDI ARABIA
Bronze
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON ROAD 2 FILM
Beirut
LEBANON
100 SIMPLE JOYS OF DRIVING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
RAMADAN BLOOD DRIVE
INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES (IFRC) / BLOOD DONATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
Beirut
PRODIGIOUS MIDDLE EAST
LEBANON
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E04 Real-Time Response
REASONS TO CELEBRATE
RECKITT BENCKISER / DUREX CONDOMS
HAVAS Dubai UNITED ARAB EMIRATES
THE SWEET REVENGE
PRESIDENT CHEESE EGYPT / CHEESE
KIJAMII Cairo EGYPT KIJAMII
Cairo
EGYPT
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
THE CRUELEST WINTER
UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR) / UNHCR WINTER APPEAL
ASDA'A BCW Dubai UNITED ARAB EMIRATES
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT
Jeddah
SAUDI ARABIA
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES MAGNET CONNECT
Dubai
UNITED ARAB EMIRATES
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HAILSTORM IN ISTANBUL
IKEA / IKEA
TBWA\ISTANBUL TURKEY
Grand Prix
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN
FP7/BEY Beirut LEBANON
E05 Influencer / Talent
#THEBREATH
THE ORGANIZING COMMITTEE OF MOROCCO 2026 / WORLD CUP 2026: BIDDING NATION
SHARE CONSEIL Casablanca MOROCCO SHARE CONSEIL
Casablanca
MOROCCO
Short List
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION
Dubai
UNITED ARAB EMIRATES
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
THE CRUELEST WINTER
UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR) / UNHCR WINTER APPEAL
ASDA'A BCW Dubai UNITED ARAB EMIRATES
SUPPORT HER JOURNEY
SHELL / HELIX
AL JOMAIH AND SHELL LUBRICATING OIL COMPANY LIMITED Riyadh SAUDI ARABIA
OFFSIDE STUDIO
COCA-COLA / COCA-COLA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES FILM PUDDING
Dubai
UNITED ARAB EMIRATES
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
Cairo
THE TALKIES
EGYPT
KIDSTAGRAM
DANONE / BEBELAC JUNIOR GROWING UP MILK
HORIZON FCB Dubai UNITED ARAB EMIRATES
DEMAGH TANYA
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
MORE THAN YOU CAN SEE
UNILEVER / LUX
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
FOOD OPENS DOORS
MAGGI / DIFFERENT MAGGI PRODUCTS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PRODIGIOUS
Dubai
UNITED ARAB EMIRATES
FUNNY THINGS OFF THE TOP OF MY HEAD
HEAD & SHOULDERS / HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES DUBOMEDY
Dubai
UNITED ARAB EMIRATES
DANGER IN DISGUISE
SAUDI TELECOM COMPANY / 'TUBY' VIDEO APP FOR KIDS
J. WALTER THOMPSON Riyadh SAUDI ARABIA UTURN
Jeddah
UTURN
Jeddah
SAUDI ARABIA
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY
BBDO PAKISTAN Lahore PAKISTAN THE VIDEOGRAPHERS
Lahore
PAKISTAN
E06 Co-Creation & User Generated Content
#MYSOUNDCOUNTS
DIAGEO LEBANON / SMIRNOFF
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
Beirut
BLACK RHINO
LEBANON
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GOOGLE QALAM
GOOGLE / GOOGLE QALAM
GOOGLE Dubai UNITED ARAB EMIRATES STINK STUDIOS
London
UNITED KINGDOM
OUR TWEET... YOUR GRAND WEDDING
VODAFONE EGYPT / AMR DIAB ALBUM RELEASE
J. WALTER THOMPSON CAIRO EGYPT
BABY TALK
GSK / PANADOL BABY & INFANT
GREY Dubai UNITED ARAB EMIRATES GREY
Dubai
UNITED ARAB EMIRATES
100 SIMPLE JOYS OF DRIVING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Bronze
E07 Content Placement
THE DEFECTIVE TWEET CAMPAIGN
SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
HABBAR Dhahran SAUDI ARABIA CONCEPT ADVERTISING
Istanbul
TURKEY
OFFSIDE STUDIO
COCA-COLA / COCA-COLA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES FILM PUDDING
Dubai
UNITED ARAB EMIRATES
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SUNSET
COCA-COLA / RAMADAN CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/BEY
Beirut
FP7/DOHA
Dubai
MINT MENA
Dubai
FILM PUDDING
Dubai
SERENA
LEBANON
QATAR
UNITED ARAB EMIRATES
E08 Community Building / Management
LIFE IS SWEET
ETUDE HOUSE / ETUDE HOUSE
FLC GROUP Dubai UNITED ARAB EMIRATES
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
OFFSIDE STUDIO
COCA-COLA / COCA-COLA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES FILM PUDDING
Dubai
UNITED ARAB EMIRATES
WORDS MATTER.
ALWALEED PHILANTHROPIES / CYBER BULLYING
BOLD AGENCY Riyadh SAUDI ARABIA ARGON PRODUCTION
Riyadh
SAUDI ARABIA