2019 Winners & Shortlists

Background.

Our brief was to make a viral video that would explain Yapi Kredi Mobile’s brand new “Retina ID Login” to the audience members.

Describe the creative idea.

To support our insight, we decided to visualize the dilemmas when a person tries to remember his password.

Describe the strategy.

People are bad at remembering their passwords. They get frustrated when they remember the password wrong. That is why Yapi Kredi became the first bank in Europe to add Retina ID as a login option to its digital banking app introducing a faster and easier way to login. Most people in Turkey use animal names in their passwords. The trend is also true for the world with pet names being the most used* password for login. *source: https://www.itproportal.com/2013/08/01/google-reveals-top-10-popular-passwords-pets-lead-the-pack/

Describe the execution.

The film takes place on a login screen where a user repeatedly types and gets his password wrong. The animal in the password transforms with each wrong attempt as the frustration takes over, introducing Retina ID as a better and faster way to login.

List the results.

Our Youtube views were more 3.4 million, and %80 of the viewers watched the whole ad. 2 more million watched the video on Facebook, Twitter, Instagram. The total view count was up to 8 million people.