2019 Winners & Shortlists

Background.

In cooperation with Twitter and Dubai Tourism Authority, Sayidaty produced its first reality live show “3shoha Jarbouha” on Twitter. The differentiation point of the show that it's an interactive demonstration of real life experiences of a young Saudi female, discovering the opportunities given by Dubai Shopping Festival and the other lifetime opportunities given by the city of Dubai during the festival period

Describe the creative idea.

Transforming Real-time experiences into interactive digital content through optimizing the latest online media trends and utilizing social media publishing insights

Describe the strategy.

The show targets Saudi families, along with young men and women to provide them with a complete tourism and adventures guide to different regional and international sites, specifically KSA and the GCC. Also, ,the show aims to inspire them to exceed their limits, to break their fears and to take the decision to improve their quality of life by introducing real-life examples of people who already did and started the challenge to have a better life. Hence, we have decided to produce A series of creative video content produced exclusively around Dubai Shopping FestivalSo, we promote Dubai through taking the audience in an entertaining journey full of fun and enjoyment for all the family members. Focusing on new experiences and discovering methods to enhance the life style and family relationships.

Describe the execution.

The video series: Sayidaty created and directed 3 video scripts acted by Saudi female Ghada. The scripts were showing 3 different scenarios which Ghada lives the experience of DSF and 12 different locations around Dubai. Sayidaty video production team took care of all production details from content, to video shooting, casting, on ground production and final editing, while the business development team was able to pitch this as an opportunity to Dubai Tourism Plus Online marketing campaign

List the results.

Impressions: 3.8 million Total video: 1.4 million CPV (3sec): 0.02$ VR (3sec): 35.32% Total engagements on Twitter: 33k completed views: 1.1 million