|
A01 Fast Moving Consumer Goods
|
A DATA-DRIVEN APPROACH
ZESPRI KIWI FRUIT / KIWI |
BPN Dubai |
UNITED ARAB EMIRATES |
BPN
Dubai
|
UNITED ARAB EMIRATES
|
|
CLOSE UP - FRESHNESS CAMPAIGN
UNILEVER / CLOSE UP TOOTHPASTE |
DIGITAL REPUBLIC LINKED BY ISOBAR Cairo |
EGYPT |
THE TALKIES
Cairo
|
EGYPT
|
|
LIFE IS SWEET
ETUDE HOUSE / ETUDE HOUSE |
FLC GROUP Dubai |
UNITED ARAB EMIRATES |
|
|
|
REASONS TO CELEBRATE
RECKITT BENCKISER / DUREX CONDOMS |
HAVAS Dubai |
UNITED ARAB EMIRATES |
|
|
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
TWEET A STEP
LITTLE CAESERS KSA / ALL PIZZA PRODUCTS |
MESHBAK Riyadh |
SAUDI ARABIA |
MESHBAK
Riyadh
|
SAUDI ARABIA
|
|
FOOD OPENS DOORS
MAGGI / DIFFERENT MAGGI PRODUCTS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PRODIGIOUS
Dubai
|
UNITED ARAB EMIRATES
|
|
WE ARE OREO PEOPLE
MONDELEZ INTERNATIONAL / OREO |
SPARK FOUNDRY Dubai |
UNITED ARAB EMIRATES |
HORIZON FCB
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
PHILLY SHOPPABLE RECIPES
MONDELEZ INTERNATIONAL / PHILADELPHIA CREAM CHEESE |
SPARK FOUNDRY Dubai |
UNITED ARAB EMIRATES |
|
|
|
UNWRAP YOUR CHRISTMAS PLAYLIST WITH OREO
MONDELEZ / OREP |
SPARK FOUNDRY Beirut |
LEBANON |
ANGHAMI
Beirut
|
LEBANON
|
|
THE PREVENTIVE PRE-ROLLS
LIFEBUOY / LIFEBUOY HAND SANITIZER |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
|
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THERE IS IV IN EVERYTHING
IRISH VILLAGE / RESTAURANT/PUB |
FLC GROUP Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN |
FP7/BEY Beirut |
LEBANON |
|
|
Short List
|
WORLD WITHOUT WALLS
BABYSHOP / RAMADAN CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
MITRA FILM
Bucharest
ABIS STUDIO
Bucharest
|
UNITED ARAB EMIRATES
ROMANIA
|
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THE POWER OF DATA
YUM! / KFC |
HEARTS & SCIENCE Dubai |
UNITED ARAB EMIRATES |
|
|
|
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP |
LEO BURNETT Jeddah |
SAUDI ARABIA |
LEO BURNETT
Jeddah
|
SAUDI ARABIA
|
|
PET A PLANT
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
|
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
3ESHOHA JARBOUHA "LIVE IT!, TRY IT!"
TWITTER & DUBAI TOURISM / DUBAI CITY |
SAYIDATY Dubai |
UNITED ARAB EMIRATES |
SAYIDATY
Dubai
|
UNITED ARAB EMIRATES
|
|
HASHTAG IT THE WAY YOU WANT!
ALTAYYAR TRAVEL / SUMMER CAMPAIGN |
TPHDDB Riyadh |
SAUDI ARABIA |
|
|
|
|
A09 Charities & Non-profit
|
I’M NOT AN ANIMAL
NGOS' UNION AGAINST HARMFUL PRACTICES ON WOMEN & CHILDREN / HARASSMENT |
AD Cairo |
EGYPT |
AD
Cairo
|
EGYPT
|
|
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS |
BEE MEDIA PRODUCTIONS Giza |
EGYPT |
BEE MEDIA PRODUCTIONS
Giza
|
EGYPT
|
|
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
J. WALTER THOMPSON
Beirut
|
LEBANON
|
Short List
|
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
ROAD 2 FILM
Beirut
|
LEBANON
|
|
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
Beirut
PRODIGIOUS MIDDLE EAST
|
LEBANON
|
|
RAMADAN BLOOD DRIVE
INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES (IFRC) / BLOOD DONATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
Beirut
PRODIGIOUS MIDDLE EAST
|
LEBANON
|
|
#BREAKTHEIRFAST
UNICEF / RAMADAN INITIATIVE |
MINDSHARE DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE DUBAI
|
UNITED ARAB EMIRATES
|
|
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List
|