2019 Winners & Shortlists

THE TOXIC FLAG

Short List
BrandTHE WASTE MANAGEMENT COALITION
Product/ServiceWASTE MANAGEMENT
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryPublic Education & Awareness
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement OMD Beirut, LEBANON
Production STOKED Beirut, LEBANON
Additional Company THE WASTE MANAGEMENT COALITION Beirut, LEBANON

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

Although there were not clear restriction or regulations concerning the issue, the topic is purposely shrouded in misinformation and the public lacked the factual information to make a truly informed decision.

Describe the target audience

The primary target audience is those who live or work within the area that will be affected by the planned incinerators. The second audience is the public who are concerned with their wellbeing. Our work is relative because we caused mass awareness and directly illustrated where/who will be affected.

Credits

Name Company Role
Dani Richa Impact BBDO Dubai Chief Executive Officer
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Logan Allanson Impact BBDO Dubai Creative Director
Tres Colacion Impact BBDO Dubai Creative Director
Ben Griffiths Impact BBDO Dubai Associate Creative Director
Giancarlo Rodas Impact BBDO Dubai Associate Creative Director
Marie Claire Maalouf Impact BBDO Dubai Associate Creative Director
Sarah Berro, Simone Milani Impact BBDO Dubai Copywriter
Bijoy Purayil, Enrico Motti Impact BBDO Dubai Art Director
Mohamed Abdelkader Impact BBDO Dubai Arabic Copywriter
Ahmed Nawara Impact BBDO Dubai Graphic Designer
Noushad P. Pathiyatt Impact BBDO Dubai Finalizer
Samantha Stuart - Palmer Impact BBDO Dubai Managing Director
Emma Jane Randall Impact BBDO Dubai Account Executive
Farid Hobeiche Impact BBDO Dubai Group Account Director
Tennyson Torcato Impact BBDO Creative Services Director
JOE ABOU-KHALED Impact BBDO Creative
John Gerrard John Gerrard CGI Artist
Charbel Aouad Stoked Executive Producer
Rita El Hachem Stoked Producer
Danny Saneh Stoked Line Producer
Jack Martinos, Bachar Khattar, Pascal Movsessian Stoked Cameraman
Abdo Najjar Stoked Drone Operator
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Samer Sweidan Stoked Location Manager
Eli Boudjok Alleycat Digial Art Director
Rachid J. El Khazen OMD General Manager
ELIE ZORBA OMD Manager
ELIE ZORBA OMD Manager
Links
Website URL