2019 Winners & Shortlists

THE COACH

Short List
BrandNBK
Product/ServiceMASTERCARD
EntrantLEO BURNETT CAIRO, EGYPT
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation LEO BURNETT CAIRO, EGYPT

Write a short summary of what happens in the film.

The copy starts with a well-known coach sitting on the sofa at home, watching television with his wife and his mom while the host says that he has been fired. The coach’s wife is speaking on the telephone with one of her friends and we can see she is making fun of what has happened to her husband, along with the coach’s mom as well looking very frustrated with what has happened and complaining about it The movie then shows how the coach gets really angry with his wife, the camera then focuses on the coach’s frustrated reaction while the VO says that you can now earn points the more you use NBK cards, which you can later use to travel or rent a car to unwind.

Credits

Name Company Role
Amr Darwish Publicis Communications Chief Operating Officer
Mohamed Fouad Leo Burnett Cairo Executive Creative Director
Mohamed Kamal Leo Burnett Cairo Creative Director
Tarek Metawe Leo Burnett Cairo Associate Creative Director
Hakeem Kamal Leo Burnett Cairo Copywriter
Salma Ezz Leo Burnett Cairo Copywriter
Nada Kamel Group Account Director Group Account Director
Yasmeen El Tonsy Leo Burnett Cairo Communications Manager
Rana El Dessouky Leo Burnett Cairo Communications Assistant
Salma Ammar Leo Burnett Cairo Communications Assistant
Links
Social Media URL