2019 Winners & Shortlists

THE ROBBERY

BrandNBK
Product/ServiceMASTERCARD
EntrantLEO BURNETT CAIRO, EGYPT
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation LEO BURNETT CAIRO, EGYPT

Write a short summary of what happens in the film.

We see a family gathered around a dining table with 2 investigators. The investigator begins asking each of them several questions to figure out who has robbed all the father’s belongings. The wife keeps insisting that the thief has only robbed her husband’s stuff every time she is being asked. We then see the husband very angry of what has happened, while the rest of the family seems like they don’t care much. We are then taken to the last scene where everyone could hear a car crashing, and the son figuring out seconds later that it’s also his dad’s car and everyone burst laughing out. We hear the VO saying that you can now earn points the more you use NBK cards, which you can later use to travel or rent a car to unwind.

Credits

Name Company Role
Amr Darwish Publicis Communications Chief Operating Officer
Mohamed Fouad Leo Burnett Cairo Executive Creative Director
Mohamed Kamal Leo Burnett Cairo Creative Director
Tarek Metawe Leo Burnett Cairo Associate Creative Director
Hakeem Kamal Leo Burnett Cairo Copywriter
Salma Ezz Leo Burnett Cairo Copywriter
Nada Kamel Group Account Director Group Account Director
Yasmeen El Tonsy Leo Burnett Cairo Communications Manager
Rana El Dessouky Leo Burnett Cairo Communications Assistant
Salma Ammar Leo Burnett Cairo Communications Assistant
Sara Shelbaya Leo Burnett Cairo Agency Producer
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