2019 Winners & Shortlists

MADA PAY CAMPAIGN AD 3 (BOOKSTORE)

BrandSAUDI ARABIAN MONETARY AUTHORITY
Product/ServiceMADA PAY
EntrantHABBAR Dhahran, SAUDI ARABIA
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation HABBAR Dhahran, SAUDI ARABIA
Media Placement AMAZ Riyadh, SAUDI ARABIA
Production FLYING HONEY Riyadh, SAUDI ARABIA
Additional Company SAUDI ARABIAN MONETARY AUTHORITY Riyadh, SAUDI ARABIA

Write a short summary of what happens in the film.

The film shows a child walking with confidence inside a store heading towards the cashier. The child tries to use Mada Pay at a cashier to pay for things he bought. The app's security features detect that he -obviously- is not the owner of the phone and don't complete the transaction. As the suspicion of the cashier start to arise the child's father appears asking where his phone is exposing the whole plan.

Cultural/Context information for the jury.

The child casting was chosen for this execution because Saudis view theft as a serious crime with deep lasting social implications. The child scenario helps deliver a light hearted message about security features by showing a naughty act instead of a serious crime.

Credits

Name Company Role
Hassan Alansari Habbar Creative Director
Bandar Altuwairqi Habbar Creative Director
Abdulrahman Alsuwaiyan Habbar Account Director
Badr Alshemali Saudi Arabian Monetary Authority Digital Marketing Manager
Abdulmehsen Huzaimi Saudi Arabian Monetary Authority Marketing Specialist
Abduallah Bagalb Saudi Arabian Monetary Authority Asistant Product Manager
Feras Alhaidari Habbar Senior Copywriter
Saad Alansari Habbar Senior Copywriter
Abdulaziz Aldubaib Habbar Senior Account Manager
Hasan Mahmoud Habbar Graphic Designer
Noor Ashi Habbar Graphic Designer
Maryam Alrajeh Habbar Artist
Ali Alkalthami Telfaz 11 Director
Abadi Mansoor Flying Honey Agency Producer
Amro Alammari Freelance DOP
Links
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