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2019 Winners & Shortlists

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MADA PAY CAMPAIGN AD 2 (SUPERMARKET)

BrandSAUDI ARABIAN MONETARY AUTHORITY
Product/ServiceMADA PAY
EntrantHABBAR Dhahran, SAUDI ARABIA
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation HABBAR Dhahran, SAUDI ARABIA
Media Placement AMAZ Riyadh, SAUDI ARABIA
Production FLYING HONEY Riyadh, SAUDI ARABIA
Additional Company SAUDI ARABIAN MONETARY AUTHORITY Riyadh, SAUDI ARABIA

Write a short summary of what happens in the film.

The film shows a typical scenario where a an older woman struggling with her cluttered handbag causing a scene inside the supermarket. The woman's daughter moves in solve the situation using the Mada Pay app.

Cultural/Context information for the jury.

Older Mothers in Saudi Arabia usually ask their daughters to come with them when they go out so that they can help them with whatever they need. This relationship was the inspiration behind this execution.

Credits

Name Company Role
Hassan Alansari Habbar Creative Director
Bandar Altuwairqi Habbar Creative Director
Abdulrahman Alsuwaiyan Habbar Account Director
Badr Alshemali Saudi Arabian Monetary Authority Digital Marketing Manager
Abdulmehsen Huzaimi Saudi Arabian Monetary Authority Marketing Specialist
Abduallah Bagalb Saudi Arabian Monetary Authority Asistant Product Manager
Abdulaziz Aldubaib Habbar Senior Account Manager
Feras Alhaidari Habbar Senior Copywriter
Saad Alansari Habbar Senior Copywriter
Hasan Mahmoud Habbar Graphic Designer
Noor Ashi Habbar Graphic Designer
Maryam Alrajeh Habbar Artist
Ali Alkalthami Telfaz 11 Director
Abadi Mansoor Flying Honey Agency Producer
Amro Alammari Freelance DOP
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