MADA PAY CAMPAIGN AD 1(RESTAURANT)
| Brand | SAUDI ARABIAN MONETARY AUTHORITY |
| Product/Service | MADA PAY |
| Entrant | HABBAR Dhahran, SAUDI ARABIA |
| Category | Financial Products & Services, Commercial Public Services, B2B Products & Services |
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Idea Creation
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HABBAR Dhahran, SAUDI ARABIA
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Media Placement
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AMAZ Riyadh, SAUDI ARABIA
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Production
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FLYING HONEY Riyadh, SAUDI ARABIA
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Additional Company
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SAUDI ARABIAN MONETARY AUTHORITY Riyadh, SAUDI ARABIA
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Write a short summary of what happens in the film.
The film shows a group of friends finishing a meal in a restaurant.
As they are about to pay, their friend who always "forgets" his wallet asks if they could cover for him.
The group tell him that his usual old tricks won't work anymore since he can pay with a phone now.
Cultural/Context information for the jury.
While Saudis are generous and like to pay for each others meals in general, in closely knit Saudi male groups guys tend to be strict about sharing costs of hangouts and would ask directly if they feel someone is trying to get away without paying.
Credits
| Hassan Alansari |
Habbar |
Creative Director |
| Bandar Altuwairqi |
Habbar |
Creative Director |
| Abdulrahman Alsuwaiyan |
Habbar |
Account Director |
| Badr Alshemali |
Saudi Arabian Monetary Authority |
Digital Marketing Manager |
| Abdulmehsen Huzaimi |
Saudi Arabian Monetary Authority |
Marketing Specialist |
| Abduallah Bagalb |
Saudi Arabian Monetary Authority |
Asistant Product Manager |
| Feras Alhaidari |
Habbar |
Senior Copywriter |
| Saad Alansari |
Habbar |
Senior Copywriter |
| Hasan Mahmoud |
Habbar |
Graphic Designer |
| Abdulaziz Aldubaib |
Habbar |
Senior Account Manager |
| Noor Ashi |
Habbar |
Graphic Designer |
| Maryam Alrajeh |
Habbar |
Artist |
| Ali Alkalthami |
Telfaz 11 |
Director |
| Abadi Mansoor |
Flying Honey |
Agency Producer |
| Amro Alammari |
Freelance |
DOP |
Links
Video URL