2019 Winners & Shortlists

BON AL AMEED TV COMMERCIAL - RAMADAN 2018

BrandAL AMEED COFFEE
Product/ServiceBON AL AMEED
EntrantLOCAL FLAVOR MARKETING & PR Kuwait City, KUWAIT
CategoryDrinks
Idea Creation LOCAL FLAVOR MARKETING & PR Kuwait City, KUWAIT
Production LOCAL FLAVOR MARKETING & PR Kuwait City, KUWAIT

Write a short summary of what happens in the film.

Bon Al Ameed is popular among the Egyptian expatriate community in Kuwait. This film was made to promote the coffee to them during the Ramadan Season. The same actor who featured in Bon Al Ameed campaign the year before featured as the face of the brand in this film as he enjoys all elements of the Egyptian culture that are unique to Ramadan. At the end of the film he is shown enjoying a cup of Bon Al Ameed coffee with a group of people.

Cultural/Context information for the jury.

1- Suhoor is one of two main meals in Ramadan; one that muslims have right before dawn, which signals the beginning of the day's fasting period. 2- Feluccaa is a traditional wooden sailing boat used in Egypt, mainly for touristic and entertainment purposes 3- Al Hussein is a popular cultural hotspot in downtown Cairo, Egypt. It is usually crowded during Ramadan as it is the site of a number of religious sites.

Credits

Name Company Role
Abdullah Boftain Local Flavor Marketing & PR Chief Operating Officer
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