2019 Winners & Shortlists

EXPLAINED TAKE 1

BrandREHLAT
Product/ServiceREHLAT APPLICATION
EntrantBEATTIE + DANE Kuwait City, KUWAIT
CategoryViral Film
Idea Creation BEATTIE + DANE Kuwait City, KUWAIT
Media Placement SLINGSHOT Kuwait, KUWAIT
Media Placement 2 WAVEMAKER KUWAIT, KUWAIT
Production WONDERFUL PRODUCTIONS Beirut, LEBANON
Production 2 LINDA NOTELOVITZ LIFEDESIGN London, UNITED KINGDOM

Write a short summary of what happens in the film.

The film acts as an in-depth exposé on a Shattaf, a handheld water hose, commonly found in Middle Eastern restrooms to rinse off “down there.” It introduces the concept of what a Shattaf is and why it is so important. However, the narrative isn’t just what you see but what you read. The film is targeting the English speaking community who have not installed it in bathrooms in the West and Europe. But the subtitles speak to a local audience and serve as satirical commentary to the absurdity of the concept and how such a basic need is not met when Arabs travel abroad. The characters on screen act as the professionals behind the “innovation” and build a case through interviews with the camera for the shattaf to be installed in hotels and airports across the globe.

Cultural/Context information for the jury.

Rehlat is a travel booking application that understood the needs and anxieties of the Middle Eastern traveler. One of the biggest anxieties of travel for the Arab community is hygiene after bathroom usage, as toilet paper is not enough to rinse off. In fact, when Arabs travel abroad they compensate for the lack of a Shattaf with home-made alternatives like plastic water bottles, wet wipes, and other less convenient options. So Rehlat in an attempt to connect to customer on a relevant premise and show understanding, adopted the cause and decided to educate the western community on its importance. Because of the nature of how a shattaf is used, it is not something that would ever be discussed publicly.

Credits

Name Company Role
Dana Alhanbali Beattie + Dane Brand Director
Anes Al Rayes Beattie + Dane Creative Director
Mostafa Faramawy Beattie + Dane Executive Producer
Laila M. Al Gharabally Beattie + Dane Creative Collaborator
Paul Sabbagh Wonderful Productions Executive Producer
Rytta Mezher Wonderful Productions Producer
Mohamed Zayat Wonderful Productions Director
Yves Sehnaoui Wonderful Productions DOP Lighting Cameraman
Patrick Farra Wonderful Productions Art Director
Rachel Lahoud Wonderful Productions Casting Director
Marianne Tanios Wonderful Productions Casting
Petr Cunk Wonderful Productions Production Designer
Sarah Chaoul Wonderful Productions Production Designer
Loulla Aoun Wonderful Productions Production Manager
Pia Attallah Wonderful Productions Stylist
Amr Rabee Lizard Editor
Karim Mira Lizard Colorist
Khaled Hamdy Khaled Hamdy Studios  Music & Sound Design
Links
Video URL