2019 Winners & Shortlists

2B - SANTA'S LITTLE SECRET

Brand2B
Product/ServiceSAVING FEB
EntrantVISION ADVERTISING Cairo, EGYPT
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation VISION ADVERTISING Cairo, EGYPT
Media Placement VISION ADVERTISING Cairo, EGYPT

Write a short summary of what happens in the film.

A shocking start as the film begins with Santa being dragged into a police station, we see his sled being dragged by a donkey and parked in front of the station. Inside the station we see Santa being interrogated by two officers as his bag is being searched and found ridicules amount of electronic devices and appliances. The officers are perplexed by Santa's off season appearance with a bag full of gifts, they ask why is he out in February and where did he get the presents from? He explains that he shops from 2B on February because of their "Saving February" promotions and then distribute the gifts by the end of the year. The officers in denial, they check the receipt and see the impressive savings he made. As they are checking the deals, an Elf comes in and introduces himself as lawyer "Mohamed el-Elfy", representing the defendant Santa.

Cultural/Context information for the jury.

Christmas is known for its mega sales and offers, and the legendary Santa Claus figure has been used a face for the season for ages. In this film we try to bring the shocking element by brining Santa two months after the festive seasons, to discover that he makes his Christmas shopping a little bit early, 10 months early. Emphasizing the strength of 2B's offers as much better than the Seasonal Christmas sales.

Credits

Name Company Role
Hamza Azzam Vision Advertising Managing Director
Ashraf Foda Vision Advertising Creative Director
Nora Alameldin Vision Advertising Account Director
Muhammed Tawfik Vision Advertising Copywriter
Abdallah Oraby Vision Advertising Art Director
Sarah El Midani Vision Adveritisng Graphic Designer
Merna Ali Vision Advertising Editor
Rowaida Osama Vision Advertising Copywriter
Ahmed Hamaki Vision Advertising Graphic Designer
Aseel Fakhoury Vision Advertising Account Executive
Alia Ganoub Vision Advertising Account Executive
Salma Safwat Vision Advertising Account Executive
Samia EL Khodary Vision Advertising Graphic Designer
Youssef Zeid Yellow Duck Films Executive Producer
Lotfy Abdel Aziz Yellow Duck Films Producer
Adham El Sherif Adham El Sherif Director
Links
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