2019 Winners & Shortlists

ELSALLAB MITOSIS

BrandELSALLAB ESTABLISHMENT
Product/ServiceELSALLAB ESTABLISHMENT
EntrantVISION ADVERTISING Cairo, EGYPT
CategoryDurable Consumer Goods, including Cars
Idea Creation VISION ADVERTISING Cairo, EGYPT

Write a short summary of what happens in the film.

Finishing a house is an excruciating experience in Egypt. Finding the items you want from floor tiles, to bathroom equipment requires going around the city to source the models you want, with the best price you can get. In this spot, we illustrate this dilemma by following the story of "Tawfik" our hero, who decided to clone himself into many "Tawfiks" in order to finish his house. Each of his clones would embark in the tedious journey of getting the house supplies, and occasional trying fix the shortcomings of other clones in the way. El Sallab Establishment comes to rescue in this case, offering a one stop solution to all your house finishing needs. With an extensive collection of products that satisfy all tastes and needs, from tiles and bathroom equipments, to kitchens and electric switch plates.

Cultural/Context information for the jury.

The whole drama revolves around the nightmare known as house finishing. A strong insight in the Egyptian market, due mainly to the lack of proper organized trade that covers all home finishing supplies. Driving the consumers to have tens of trips around town trying to source the supplies they need, not mentioning the hassle, trying to satisfy his partners taste and bargaining trying to get the best price too.

Credits

Name Company Role
Hamza Azzam Vision Advertising Managing Director
Ashraf Foda Vision Advertising Creative Director
Nora Alameldin Vision Advertising Account Director
Muhammed Tawfik Vision Advertising Copywriter
Abdallah Oraby Vision Advertising Art Director
Sarah El Midani Vision Adveritisng Graphic Designer
Merna Ali Vision Advertising Editor
Rowaida Osama Vision Advertising Copywriter
Ahmed Hamaki Vision Advertising Graphic Designer
Aseel Fakhoury Vision Advertising Account Executive
Alia Ganoub Vision Advertising Account Executive
Salma Safwat Vision Advertising Account Executive
Samia EL Khodary Vision Advertising Graphic Designer
Magdy Kamal New Black Post Editor
Ahmad Abdelhameed Samaka Studio Art Director
Links
Video URL