2019 Winners & Shortlists

TIME GOES BY SO SLOWLY

BrandLAYS
Product/ServiceCHIPSY EGYPT
EntrantIMPACT BBDO Cairo, EGYPT
CategoryFood
Idea Creation IMPACT BBDO Cairo, EGYPT
Production RHINO PRODUCTIONS Cairo, EGYPT

Write a short summary of what happens in the film.

Chipsy/Lays wanted to introduce a new size to its lineup of Chipsy packs. This new single serve pack is bigger than the normal packs and smaller than the family pack. To lessen the confusion on this awkwardly sized addition, we had to create an occasion for it. There are times when you’re alone and you need more than a few chips. In fact, we’ve all been in situations where you’re forced to sit by yourself for quite a lengthy time. So we created a campaign showcasing people who use this new Chipsy single serve pack to kill time.

Credits

Name Company Role
Ahmed El Keiy Impact BBDO Executive Creative Director
Omar Osman Impact BBDO Cairo Copywriter
Wael Khairy Impact BBDO Cairo Senior Conceptualizer