2019 Winners & Shortlists

Write a short summary of what happens in the film.

The film starts off by informing the viewer of the amount of missing children in Pakistan, and the problem with recovering them: the fact that they are displaced quickly to areas in the country where traditional media does not penetrate. We then take the viewer through how Berger Paints helped address the issue: by supplying paint to conceptual artist Samar Minallah Khan who painted portraits of these missing children on the back of trucks in the style of local "Truck Art." These trucks tend to travel into far flung areas in the country, a journey we take the viewer through, ultimately culminating in an awareness driving message of the organization and Berger Paints.

Cultural/Context information for the jury.

Thousands of children go missing in Pakistan every year, efforts to recover them are limited as they are displaced quickly to areas where traditional media does not penetrate. To raise awareness of missing children in Pakistan, we utilized a very local media device that had never been used before: "Truck Art," a unique form of art found in Pakistan in which transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy. These brilliantly painted works of art often include portraits of famous personalities - actors, sportspersons, military chiefs, politicians. In place of personalities, local truck artists replicated the last photograph of the missing child and painted these trucks with not only the portrait, but a helpline number and information about the child. The trucks so far have recovered 3 children in 4 weeks, through 1,015 calls received.