Brand | ABU AUF |
Product/Service | TURKISH COFFEE |
Entrant | VISION ADVERTISING Cairo, EGYPT |
Category | Drinks |
Idea Creation
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VISION ADVERTISING Cairo, EGYPT
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Write a short summary of what happens in the film.
This copy is about a wife telling her husband that she had an accident and the car is a total loss. The husband receives the news while remaining calm as he is drinking his coffee.
We see the man sitting on the table and the wife hands him a cup of coffee. The wife announces that she had an accident with the car yesterday. The man while sipping his coffee comforts his wife and tells her not to worry as their car is insured. The wife tells her husband that she didn't pay for the insurance. The husband very calmly asks his wife where the car is. The wife hands him the car mirror and explains that the mirror is whats left of the car. The man receives this news while remaining calm and chilled as he drinks the coffee. The VO says "nothing ruins Abu Auf coffee's mood"
Cultural/Context information for the jury.
Turkish coffee is consumed widely in Egypt as a mood lifter, it's associated mainly with "me time", as an escape from the stress of the day. It is widely consumed in homes, workplace and with friends. In this campaign we played mainly on the insecurities of our targets, bombing them with bad news that are rooted in their psyche and testing their patience and cool as they are consuming our coffee. The results are bulletproof as seen in the executions, portraying our claim that good coffee will not ruin your mood.
Credits
Hamza Azzam |
Vision Advertising |
Managing Director |
Ashraf Foda |
Vision Advertising |
Creative Director |
Nora Alameldin |
Vision Advertising |
Account Director |
Muhammed Tawfik |
Vision Advertising |
Copywriter |
Abdallah Oraby |
Vision Advertising |
Art Director |
Sarah El Midani |
Vision Adveritisng |
Graphic Designer |
Merna Ali |
Vision Advertising |
Editor |
Rowaida Osama |
Vision Advertising |
Copywriter |
Ahmed Hamaki |
Vision Advertising |
Graphic Designer |
Aseel Fakhoury |
Vision Advertising |
Account Executive |
Alia Ganoub |
Vision Advertising |
Account Executive |
Salma Safwat |
Vision Advertising |
Account Executive |
Samia EL Khodary |
Vision Advertising |
Graphic Designer |
Youssef Zeid |
Yellow Duck Films |
Executive Producer |
Lotfy Abdel Aziz |
Yellow Duck Films |
Producer |
Magdy Kamal |
New Black Post |
Editor |
Adham El Sherif |
Adham El Sherif |
Director |
Hosny Ali |
The Garage |
Sound Engineer |