2019 Winners & Shortlists

THE CLUMSY FRIEND

BrandABU AUF
Product/ServiceTURKISH COFFEE
EntrantVISION ADVERTISING Cairo, EGYPT
CategoryDrinks
Idea Creation VISION ADVERTISING Cairo, EGYPT

Write a short summary of what happens in the film.

This copy is about students who are in a group project. One of the team members lost all the projects on the night of the submission, we see the group leader receiving the news calmly while sipping her coffee. We start the copy by three team members sitting in a cafe. The waiter hands one of them a cup of coffee. A team member sitting on a laptop announces that he deleted the project that they are submitting tomorrow by mistake. The girl who is drinking coffee asks him about the back up copy they had. He nods his head while realizing that it was deleted as well. The girl remains very calm as she tells the group it's better they drop the course. The VO then says "nothing ruins Abu Auf coffee's mood"

Cultural/Context information for the jury.

Turkish coffee is consumed widely in Egypt as a mood lifter, it's associated mainly with "me time", as an escape from the stress of the day. It is widely consumed in homes, workplace and with friends. In this campaign we played mainly on the insecurities of our targets, bombing them with bad news that are rooted in their psyche and testing their patience and cool as they are consuming our coffee. The results are bulletproof as seen in the executions, portraying our claim that good coffee will not ruin your mood.

Credits

Name Company Role
Hamza Azzam Vision Advertising Managing Director
Ashraf Foda Vision Advertising Creative Director
Nora Alameldin Vision Advertising Account Director
Muhammed Tawfik Vision Advertising Copywriter
Abdallah Oraby Vision Advertising Art Director
Sarah El Midani Vision Adveritisng Graphic Designer
Merna Ali Vision Advertising Editor
Rowaida Osama Vision Advertising Copywriter
Ahmed Hamaki Vision Advertising Graphic Designer
Aseel Fakhoury Vision Advertising Account Executive
Alia Ganoub Vision Advertising Account Executive
Salma Safwat Vision Advertising Account Executive
Samia EL Khodary Vision Advertising Graphic Designer
Youssef Zeid Yellow Duck Films Executive Producer
Lotfy Abdel Aziz Yellow Duck Films Producer
Magdy Kamal New Black Post Editor
Adham El Sherif Adham El Sherif Director
Hosny Ali The Garage Sound Engineer
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