2019 Winners & Shortlists

GIVE IN TO GIVING

Bronze Lynx
BrandENBD
Product/ServiceVOLUNTEER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryViral Film
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement SPARK FOUNDRY Dubai, UNITED ARAB EMIRATES
Production HANZO FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

The film tells the story of a resolutely indifferent individual who experiences an epiphany when an old lady needing to cross the road insists on his help. His experience of giving brings about such a change that his cold heart thaws – he’s transformed into sunny soul who in turn sets about helping another grinch to see how rewarding altruism can be.

Cultural/Context information for the jury.

A first of its kind film in the region, the characters of the film brought to fore the diversity of cultures that reside in the UAE in a heartwarming manner. The no-dialogue storytelling cut-through with one and all without alienating any audiences.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Akhilesh Bagri, Sidney Araujo Leo Burnett Dubai Creative Directors
Akhilesh Bagri Leo Burnett Dubai Copywriter
Ramzi Sleiman Leo Burnett Dubai Regional Communication Director
Hafsa Qureshi Leo Burnett Dubai Account Director
Fabienne Naggear, Lama Mosallem, Aciel Awada Leo Burnett Dubai Communication Executive
Ralph Matar Leo Burnett Dubai Agency Producer
Hanzo Films Hanzo Films Production House
Hijaz Moosa Hanzo Films Executive Producer
Aryasb Feiz Hanzo Films Director
Vikram Krishna Emirates NBD EVP, Head of Group Marketing & Customer Experience
Elena C. Cruz Emirates NBD VP, Head of Brand & Corporate responsibility
Michele Wong Emirates NBD Associate Vice President, Corporate Responsibility
Mai Cheblak Emirates NBD VP, Group Social Media
Elizabeth John Emirates NBD Digital Marketing
Hakan Uzunoglu Emirates NBD Web Design and Development
Hazem Bagh Emirates NBD Social Media
Sapna Kalati Emirates NBD Media
Mazen Hawa Emirates NBD Associate Vice President, Brand
Jawaher Khalil Esmaeel AlShehhi Emirates NBD Manager, Corporate Responsibility
Ahmed Hassan Leo Burnett Dubai Traffic Manager
Shereen Mostafa Leo Burnett Dubai Head of Production
Karl Salibi Leo Burnett Dubai Chief Strategy Officer
Kimberly Douglas Leo Burnett Dubai Planner
Links
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