2019 Winners & Shortlists

FINDING THE ONE

BrandOLX
Product/ServiceVEHICLES
EntrantIMPACT BBDO Beirut, LEBANON
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Beirut, LEBANON

Write a short summary of what happens in the film.

The film opens with a close up of a young man seated in his car. It is dark and raining outside, as the man somberly talks directly to the camera about his struggles with finding “the one”. As his story takes an optimistic turn about him downloading an app and finding “the one”, he is interrupted by his girlfriend, who has been seated next to him the entire time, asking him if he’s done talking so that they can go have dinner. The guy wraps up his monologue, revealing that what he’s been looking for is the perfect car, which he found on the OLX application. The film ends with an OLX application animation and call to action to download the app and discover thousands of cars to choose from.

Cultural/Context information for the jury.

In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.

Credits

Name Company Role
DANI RICHA Impact BBDO Chief Executive Officer
ANGELO EL CHAMI IMPACT BBDO LEBANON Executive Creative Director
CHRIS JABRE IMPACT BBDO LEBANON Creative Director
MELISSA CHAMOUN IMPACT BBDO LEBANON COPYWRITER
LARA JUBEILY IMPACT BBDO LEBANON COPYWRITER
MARWAN MNEIMNEH IMPACT BBDO LEBANON ART DIRECTOR
LAMA HALIMEH IMPACT BBDO LEBANON Account Executive
RAWAD KEYROUZ IMPACT BBDO LEBANON TV PRODUCER
HIRAM NAMAN IMPACT BBDO LEBANON REGIONAL PRODUCER
RAMY TANNOUS IMPACT BBDO LEBANON MULTIMEDIA SPECIALIST
SAMIR SYRIANI FREELANCE DIRECTOR
PIERRE MOUARKECH FREELANCE Director Of Photography
PAUL SHEARER Impact BBDO Dubai Chief Creative Officer
EMILE TABANJI IMPACT BBDO LEBANON MANAGING DIRECTOR
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