2019 Winners & Shortlists

THE BREAK-UP

BrandOLX
Product/ServiceVEHICLES
EntrantIMPACT BBDO Beirut, LEBANON
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Beirut, LEBANON

Write a short summary of what happens in the film.

The film opens with a close up of a girl’s hands holding a Polaroid picture of a guy standing next to an SUV vehicle. The camera expands, and we see the girl, sitting in her bed, emotionally narrating to the camera her first love experience. Just as she reveals that she, hesitantly, had to break-up with “him” to go study abroad, she is interrupted by her mother who draws the curtains open and asks her to get up and clean her room. The girl then reveals that she was able to promptly sell her on OLX. The film closes with the OLX application animation and call to action to download the app.

Cultural/Context information for the jury.

In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.

Credits

Name Company Role
DANI RICHA Impact BBDO Chief Executive Officer
ANGELO EL CHAMI IMPACT BBDO LEBANON Executive Creative Director
CHRIS JABRE IMPACT BBDO LEBANON Creative Director
MELISSA CHAMOUN IMPACT BBDO LEBANON COPYWRITER
LARA JUBEILY IMPACT BBDO LEBANON COPYWRITER
MARWAN MNEIMNEH IMPACT BBDO LEBANON ART DIRECTOR
LAMA HALIMEH IMPACT BBDO LEBANON Account Executive
RAWAD KEYROUZ IMPACT BBDO LEBANON TV PRODUCER
HIRAM NAMAN IMPACT BBDO LEBANON REGIONAL PRODUCER
RAMY TANNOUS IMPACT BBDO LEBANON MULTIMEDIA SPECIALIST
SAMIR SYRIANI FREELANCE DIRECTOR
PIERRE MOUARKECH FREELANCE Director Of Photography
PAUL SHEARER Impact BBDO Dubai Chief Creative Officer
EMILE TABANJI IMPACT BBDO LEBANON MANAGING DIRECTOR
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