2019 Winners & Shortlists

THE DIVORCE

BrandOLX
Product/ServiceVEHICLES
EntrantIMPACT BBDO Beirut, LEBANON
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Beirut, LEBANON

Write a short summary of what happens in the film.

The film opens in an office where we see a woman speaking to the camera, unveiling her change in feelings, as her husband is seated next to her going through his phone. She continues her monologue narrating how her feelings towards “him” began changing. She contemplates the way they got together, and how things deteriorated. She tells the audience how, surprisingly, she didn’t have to go through any hassle or paperwork to end of the relationship. The film cuts to another man as he hands the woman a cheque. The woman resumes the monologue explaining how she cashed her 4x4 on OLX. The film ends with her gently asking her husband if they’re ready to leave, and closes with an OLX application animation with a call to action to book an apointment on “Cash My Car”.

Cultural/Context information for the jury.

In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.

Credits

Name Company Role
DANI RICHA Impact BBDO Chief Executive Officer
ANGELO EL CHAMI IMPACT BBDO LEBANON Executive Creative Director
CHRIS JABRE IMPACT BBDO LEBANON Creative Director
MELISSA CHAMOUN IMPACT BBDO LEBANON COPYWRITER
LARA JUBEILY IMPACT BBDO LEBANON COPYWRITER
MARWAN MNEIMNEH IMPACT BBDO LEBANON ART DIRECTOR
LAMA HALIMEH IMPACT BBDO LEBANON Account Executive
RAWAD KEYROUZ IMPACT BBDO LEBANON TV PRODUCER
HIRAM NAMAN IMPACT BBDO LEBANON REGIONAL PRODUCER
RAMY TANNOUS IMPACT BBDO LEBANON MULTIMEDIA SPECIALIST
SAMIR SYRIANI FREELANCE DIRECTOR
PIERRE MOUARKECH FREELANCE Director Of Photography
EMILE TABANJI IMPACT BBDO LEBANON MANAGING DIRECTOR
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