2019 Winners & Shortlists

ETISALAT BRAND CAMPAIGN - TOGETHER MATTERS

BrandETISALAT
Product/ServiceETISALAT BRAND
EntrantIMPACT BBDO Abu Dhabi, UNITED ARAB EMIRATES
CategoryCommercial Public Services
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Idea Creation 2 IMPACT BBDO Abu Dhabi, UNITED ARAB EMIRATES
Production DEJA VU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

As launching the brand film for Etisalat UAE, the biggest telecom in the region, we needed to show both the magnitude of our product, and at the same time, the emotional day-to-day connections, that we are part of as a brand. The previous year, the brand was announced as the region’s most valuable brand. Accordingly, as the brand that is considered the national carrier of the UAE, we decided to show our purpose of bringing people of different backgrounds together across the country, that no matter how big we get, we still hold human connections in the center, because after all... together matters Accordingly, we created a hyperlapse showing all the types of different connections that Etisalat is lucky to be a part of, connecting everyone inside the UAE, and those that are inside the UAE to the rest of the world.

Cultural/Context information for the jury.

Considering all the divisive tensions around the world, starting from how people see mobiles as a separator in every relationship, to the political issues setting people apart, from Brexit to the Arab ban in the US. Etisalat as an influential Emirati Brand, Stepped in to clearly set its POV, by reflecting the UAE’s diverse nature, and showing that nothing should stand in the way of our togetherness.

Credits

Name Company Role
Cesar Jachan Impact BBDO Executive Creative Director
Jad El Chamaa Impact BBDO Art Director
Zainul Barodawalla Impact BBDO Copywriter
Khaled Amairy Impact BBDO Copywriter
Ahmad Goweiny Impact BBDO Head Of Planning
Samer Khansa Impact BBDO Business Director
Hisham El Gamal Impact BBDO Group Account Director
Hanna El Amrawi Impact BBDO Account Manager
Marianne Sargi Impact BBDO Agency Producer
Mostafa Hashish Impact BBDO Senior Strategist
Dani Richa Impact BBDO Chief Executive Officer
Foram Divraniya Impact BBDO Copywriter
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