2019 Winners & Shortlists

CARWASH

Short List
BrandVOLKSWAGEN MIDDLE EAST
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryDurable Consumer Goods, including Cars
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

A mother and daughter discover the beauty of an ordinary automatic car wash. The cascade of soapsuds and hypnotic sway of the rotating brushes leave them transfixed, giving them a brief moment of joy before they carry on with their journey.

Cultural/Context information for the jury.

Last year, Saudi Arabia lifted a decades-old ban that prohibited women from driving. A lot of brands and mainstream media rushed to put Saudi women in the spotlight without considering their circumstances. Meanwhile, a lot of first-time drivers were understandably nervous, while some experienced drivers were apprehensive. The world was watching. And many were just waiting to point out their tiniest mistakes. The roads had never been more divisive. Volkswagen wanted to reassure and welcome Saudi women to the driver’s seat, without making them feel any different.

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Hugo Rochette Memac Ogilvy Dubai Art Director
Roberta Totaro Memac Ogilvy Dubai Art Director
Aditya Hariharan Memac Ogilvy Dubai Copywriter
Tiago Cortez Memac Ogilvy Dubai Copywriter
Maya ElKai Memac Ogilvy Dubai Copywriter
Atul Shenoy Memac Ogilvy Dubai Business Director
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Maha Najem Memac Ogilvy Dubai Account Manager
Raaed Rahmat Memac Ogilvy Dubai Account Executive
Luke Morris Memac Ogilvy Dubai Head of Production
Mannu Singh Boomtown Productions Post Producer
Shane Martin Boomtown Productions Executive Producer
Daniel Kilalea Boomtown Productions Producer
Neda Ahmed Cold-Cutz Editor
George Manolopoulos EvniaVFX Online Editor
Suresh Nair Boomtown Productions Online Editor
Dan Mitre Freelance Grading
Jamie Ryan Freelance Original Composition Score
Alex Tao Freelance Original Song
Sune Sorenson Freelance Director
Michal Dabal Freelance Director Of Photography
Amin Soltani Freelance Agency Producer
Anja Petrovski Volkswagen Middle East Senior Brand Communication Manager
Bruno Gisquet Volkswagen Middle East Head of Marketing
Madlen Gruschk Volkswagen Middle East Retail Marketing Manager
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