2019 Winners & Shortlists

AL DUBB AL ABYAD

BrandSAUDI TELECOM COMPANY
Product/ServiceBROADBAND COVERAGE
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA
Production ALLOVER GROUP PRODUCTION Riyadh, SAUDI ARABIA

Write a short summary of what happens in the film.

To complete his doctoral thesis, our hopeful hero embarks on a journey to the middle of nowhere to find a mythical creature that has never been seen before. We watch the hardships he faces and the experiments he conducts to do so. However, as time goes by and with no sign of the creature at all, he starts losing hope and realizes it was nothing more than a wild goose chase. That’s when - in a strange twist of events - the hunter becomes the prey, and a beautiful, odd new friendship is created around a campfire, over a cup of tea, with a smartphone and some good tunes! And naturally, with such an unlikely bond, people take notice!

Cultural/Context information for the jury.

• The mythical creature, in this case a Uromastyx, is one of the most common and popular reptiles in Saudi Arabia and the region. Yet, the “white” Uromastyx doesn’t actually exist. • The line “the hole I live in is huge” is a sarcastic take on the fact that the hole a Uromastyx lives in is usually very small. • The “pressure cooker” is a Saudi inside joke that hits on the traditional way Saudis cook a Uromastyx.

Credits

Name Company Role
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Amr Wagih Mergawi J.Walter Thompson Creative Director
Dana Alkutoubi J.Walter Thompson Head of Strategic Planning KSA
Jad Haddad J.Walter Thompson Associate Business Director
Ziad Rayes J.Walter Thompson Account Director
Noor Wafa J.Walter Thompson Copywriter
Max Dipasupil J.Walter Thompson Art Director
Joe Aboudaher J.Walter Thompson Head Of Production KSA
Allover Allover Production House
George Ghaya Allover Executive Producer
Khaled Al-Refai Allover Director
Mosquitoes Mosquitoes Post-Prodcution
Ahmed Alsahhaf Saudi Telecom Company GM Marketing & Communications
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