2019 Winners & Shortlists

REXONA | CHEERING ALPHABET

BrandREXONA
Product/ServiceREXONA DEODORANTS
EntrantGOOD PEOPLE Cairo, EGYPT
CategoryFast Moving Consumer Goods
Idea Creation GOOD PEOPLE Cairo, EGYPT
Idea Creation 2 FP7/CAI Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film.

In the Middle East we use our hands to do the talking; so you can only imagine how we’re like watching a heated football match; and of course that makes it one of the most compromising situations for someone whose doubtful of the deodorant they are using. That’s why Rexona, a deodorant brand, had a lot to say about football; so much that they needed to use the entire alphabet. So to celebrate the World Cup we created this hyper animated film to highlight every single action/reaction that could possibly happen when someone's watching a football match. And every single time, wearing deodorant is absolutely crucial.

Credits

Name Company Role
Maged Nassar Good People Director
Maged Nassar Good People Creative Director
Khaled Zaki Good People Executive Producer
Mahmoud Derbala Good People Senior Producer
Hend Ghorab Good People Planning Director
Muhamed Mustafa Good People Illustrator
Mohamed Ghazy Good People Copywriter
Aslan Tarek Good People Post Producer
Abdullah Fareed Good People Copywriter
Mahmoud Shoukri Good People Art Director
James Bannochie Good People Copywriter
Eslam Abu El Enein Good People Art Director
Naila Fattouh FP7/CAI Head of Planning
Marize Sami FP7/CAI Head of Digital
Sabrina EL Ghoneimi FP7/CAI Senior Planner
Yasmin Shehab FP7/CAI Senior Account Manager
Monica Karkousha FP7/CAI Account Executive