REXONA | CHEERING ALPHABET
Brand | REXONA |
Product/Service | REXONA DEODORANTS |
Entrant | GOOD PEOPLE Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
|
GOOD PEOPLE Cairo, EGYPT
|
Idea Creation 2
|
FP7/CAI Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
In the Middle East we use our hands to do the talking; so you can only imagine how we’re like watching a heated football match; and of course that makes it one of the most compromising situations for someone whose doubtful of the deodorant they are using. That’s why Rexona, a deodorant brand, had a lot to say about football; so much that they needed to use the entire alphabet.
So to celebrate the World Cup we created this hyper animated film to highlight every single action/reaction that could possibly happen when someone's watching a football match.
And every single time, wearing deodorant is absolutely crucial.
Credits
Maged Nassar |
Good People |
Director |
Maged Nassar |
Good People |
Creative Director |
Khaled Zaki |
Good People |
Executive Producer |
Mahmoud Derbala |
Good People |
Senior Producer |
Hend Ghorab |
Good People |
Planning Director |
Muhamed Mustafa |
Good People |
Illustrator |
Mohamed Ghazy |
Good People |
Copywriter |
Aslan Tarek |
Good People |
Post Producer |
Abdullah Fareed |
Good People |
Copywriter |
Mahmoud Shoukri |
Good People |
Art Director |
James Bannochie |
Good People |
Copywriter |
Eslam Abu El Enein |
Good People |
Art Director |
Naila Fattouh |
FP7/CAI |
Head of Planning |
Marize Sami |
FP7/CAI |
Head of Digital |
Sabrina EL Ghoneimi |
FP7/CAI |
Senior Planner |
Yasmin Shehab |
FP7/CAI |
Senior Account Manager |
Monica Karkousha |
FP7/CAI |
Account Executive |