2019 Winners & Shortlists

THE CAFE AROUND THE CORNER / EPISODE 6

BrandBANK AUDI
Product/ServiceDIGITAL SOLUTIONS/CHANNELS
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryBranded Content & Entertainment Film
Idea Creation LEO BURNETT BEIRUT, LEBANON
Media Placement STARCOM Beirut, LEBANON
Production LEO BURNETT BEIRUT, LEBANON
Production 2 M&M Beirut, LEBANON

Write a short summary of what happens in the film.

Café El Hay is a Lebanese 6-part web series, about the bond between a group of millennial friends who overcome obstacles together with the aid of their diverse potential and Bank Audi’s digital solutions. The story follows our hero Jad who, with his grandfather, manages a neighborhood café in Beirut. Jad is surrounded by his close and loyal friends. The Café for them is more than a just a meeting point, it holds a legacy of Beirut’s glory days where artists/thinkers/intellectuals used to meet to improve their communities. They constantly aim at growing the potential of the Café through ideas that represent them and their generation. The ambitions of our young crew are disrupted by an eviction order orchestrated by the land owner, and a mysterious business woman. Jad and his friends will have to resort to their ideas to salvage the Café they hold so dear.

Cultural/Context information for the jury.

The Lebanese banking environment still hasn’t entered the 21st century. Most institutions do not provide digital banking services, our client was one of the first Lebanese banks providing digital solutions to its customers and notably As a generation, the millennials feel totally disconnected from banks. They believe that banks do not understand them nor do they recognize their needs. The millennials do not believe in wasting time of their busy schedules to go to the branch nor do they trust that a bank would ever know how to communicate them. This is why, to reach out audience, we need to act as an entertainment platform and no longer as a bank. Providing a stage for the youth to write/direct/and act in the first ever web-series produced by a bank.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Executive Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Diego De Aristegui Leo Burnett Beirut Account/Planning Director
Odile Riachi Leo Burnett Beirut Creative Director
Wassim Olabi Leo Burnett Beirut Senior Art Director
Grace Kassab Leo Burnett Beirut Senior Arabic Copywriter
Cedric Comair Leo Burnett Beirut Communication Manager
Nour Zahar Leo Burnett Beirut Communication Executive
Mariam Basma Leo Burnett Beirut Junior English Copywriter
Jennyfer Harb Leo Burnett Beirut Digital Palnner
Rawan Badr Leo Burnett Beirut Digital Community Manager
Lea Baddour Leo Burnett Beirut Digital Designer
Nancy Rose Haddad Leo Burnett Beirut Editor
Karen Maroun Leo Burnett Beirut Editor
Marilynn Daher Leo Burnett Beirut Art Director
Gabriel Abou Daher Leo Burnett Beirut Head of TV Production
Zeina Mokdad Leo Burnett Beirut AV Production Manager
Links
Website URL