Brand | CONNECT |
Product/Service | CONNECT BOUNDLESS |
Entrant | TBWA\RAAD Beirut, LEBANON |
Category | Corporate Social Responsibility |
Idea Creation
|
TBWA\RAAD Beirut, LEBANON
|
Production
|
THE TALKIES Beirut, LEBANON
|
Write a short summary of what happens in the film.
Our film shows an atypical bullying scenario. A teenaged-boy verbally attacks an older, sickly patient who is hopelessly pushing his IV stand down a hospital corridor. The patient just stands there, sadly, “taking it”.
Then, the teenager tells the older man that he would have punched him in the face if he were in front of him; the situation makes even less sense now, as the characters are standing face-to-face. The teenager yells: “I hope you drop dead Eagle697”, a chilling statement given the fact that the man is clearly very sick. But the “Eagle 967” is a subtle clue to what happens next.
The older patient is shown in his hospital bed, staring sadly at the words of his attacker in a gaming chat box, as viewers still hear the words echoing down the hall. It’s revealed that the whole attack which felt very real happened online.
Cultural/Context information for the jury.
Online gaming has become a world by its own, where the avid players tend to forget that any person with a username is a human being. Anonymity of players and the use of avatars allow users to create alter-egos or fictional versions of themselves. But it also allows users to harass, bully, and sometimes gang up on other players, sending or posting negative or hurtful messages and using the game as a tool of harassment. Because players are anonymous their harassment can cause serious.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Krix Beberian |
TBWA\RAAD |
Regional Creative Director |
Nour Christidi |
TBWA\RAAD |
Copywriter |
Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
Jay Nehmé |
The Talkies |
Regional Executive Producer |
Tony Mhanna |
The Talkies |
Executive Producer |
Hadi Syriani |
Hadi Syriani |
Director |
Toufic Tabbal |
The Talkies |
DOP |
Vanessa Mghames |
The Talkies |
Assistant Director |
Heba Terek |
The Talkies |
Production Manager |
Pauline Dagher |
Forest Studios |
Casting Director |
Joe Neman |
Forest Studios |
Focus Puller |
Abdo Semaan |
Forest Studios |
Gaffer |
Ramzi Madi |
Forest Studios |
Sound Engineer |
Wael Boutros |
Forest Studios |
Production Design |
Youssef Boutros |
Forest Studios |
SFX |
Richard Nakhle |
The Talkies |
Editor/Post-Producer |
Mohamad Kebbe |
Forest Studios |
Sound Design |
Pixelmob |
Pixelmob |
Grading and Online |
Links
Social Media URL