2019 Winners & Shortlists

CLASICO DOGS

BrandK9 CENTRAL DOGS / SNIFF PET ADOPTION
Product/ServicePET ADOPTION
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryCharities & Non-profit
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
Production MAGNET CONNECT Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

We open on a SNIFF “football coach” in a pre-match interview, giving a statement about the misconception that “old” dogs can’t learn new tricks. While the SNIFF coach is answering “journalists” questions about the selection and training process of the dogs, we see snippets of dog players wearing their Classico jerseys and learning new tricks with professional dog trainers. The coach then finally introduces his “players” one by one. Each of them has been given a nickname inspired by an actual players’ name, Fifigo, Messy, Dogaldo. In the introduction scenes we see the dogs demonstrating their newly learned skills while the coach’ voiceover highlights their strengths through inside jokes relevant to each player they’ve been nicknamed after. We then see the message: “Adopt a dog, and let it adopt what you love." The video ends with the reveal of the dog cast - SNIFF shelter dogs, and their real names.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Manuel Borde TBWA\RAAD Executive Creative Director
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Oswaldo Sa TBWA\RAAD Art Director \ ACD
Pedro Velasquez TBWA\RAAD Art Director
Leonardo Konjedic TBWA\RAAD Copywriter
Lucas Pimenta TBWA\RAAD Motion Graphics Designer
Julio Luengo TBWA\RAAD Photographer
Remie Abdo TBWA\RAAD Head of Planning
Rifaat Fakih TBWA\RAAD Strategic Planner
Rouba Asmar TBWA\RAAD Head of Production
Alia Fakha TBWA\RAAD Agency Producer
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Nick Davidson Magnet Connect Director/DOP
Juan Cernadas Magnet Connect Second Camera
Alina Al Hamdani Magnet Connect Producer
Anthony Kidd Magnet Connect Wardrobe/Props Stylist
Nada Hashish Magnet Connect BTS Videographer
Luke Hodges Magnet Connect Production Assistant/Sound
Mohsin Moghasudeen Magnet Connect Camera Assistant
Links
Video URL