2019 Winners & Shortlists

WORDS MATTER.

BrandALWALEED PHILANTHROPIES
Product/ServiceCYBER BULLYING
EntrantBOLD AGENCY Riyadh, SAUDI ARABIA
CategoryViral Film
Idea Creation BOLD AGENCY Riyadh, SAUDI ARABIA
Production ARGON PRODUCTION Riyadh, SAUDI ARABIA

Write a short summary of what happens in the film.

The film showcases 12-years old Badriyah, breaking down in tears while sharing her suffering and frustration through social media. Badriyah talks about being subjected to bullying continuously in school for her appearance; she elaborates that she has been isolated and made fun of by her peers. Badriyah narrates the kind of scenarios she has to go through on a daily basis and shares the verbal abuse that she has been saturated with, she wonders then if her suffering will ever come to an end or will bullying follow her wherever she goes.

Cultural/Context information for the jury.

Bullying is a social issue that exist widely yet remains unrecognized for lack of awareness towards its lasting negative effect in shaping a character, especially for young kids. It is often unacknowledged under the assumption that it is a passing matter, treated with neglect and discretion, for such issues were believed to be adopted from western cultures. Nowadays with the wide spread of media platforms, society has become more open and understating of such happenings, yet it is evident that only a smart portion of society possess the mindset for dealing with it, which leads to an urgent need to aware and educate in order to drive solutions and actions.

Credits

Name Company Role
Abeer Alessa Bold Riyadh Co. Founder - General Manager
Mohamad Baalbaki Bold Riyadh Co. Founder - ECD
Rashad Moglbay Bold Riyadh Director of Strategy
Ziad Abou Rjeily Bold Riyadh Creative & Technology Director
Sarmad Hyder Bold Riyadh Business Director
Christine Helal Bold Riyadh Account Manager
Nada Fallatah Bold Riyadh Senior Copywriter
Basma Al Harbi Bold Riyadh Account Planner
Ata Albehany Bold Riyadh 3D & Animation Artist
Joyce Abou Rjeily Bold Riyadh Creative Technologist
Aljoharah Alrasheed Bold Riyadh Senior Art Director
Noha Shorafa Bold Riyadh Account Executive
Suad Zain Bold Riyadh Graphic Designer
Rasha Al Saleh Bold Riyadh Graphic Designer
Links
Website URL