2019 Winners & Shortlists

MAN'S BEST FRIEND

BrandLITTLE ANGELS ANIMAL RESCUE LEAGUE
Product/ServiceLITTLE ANGELS AWARENESS CAMPAIGN
EntrantDDB DUBAI, UNITED ARAB EMIRATES
CategoryCharities & Non-profit
Idea Creation DDB DUBAI, UNITED ARAB EMIRATES
Production MANGO JAM STUDIO Dubai, UNITED ARAB EMIRATES
Production 2 THE FARM Dubai, UNITED ARAB EMIRATES
Production 3 PIXEL HOUSE Dubai, UNITED ARAB EMIRATES
Production 4 EVOLUTION ARTS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

Over the last few years, there has been a huge increase in the number of abandoned pets across the UAE. A figure that keeps increasing year on year. To raise awareness about the importance of adopting animals responsibly and humanely, we made a film that shows how an abandoned pet experiences severe bouts of anxiety, depression, and loneliness.

Cultural/Context information for the jury.

In the UAE there has been a high incidence of people abandoning their pets. In December, 2018, The Ministry Of Climate Change & Environment introduced a law making it illegal for owners to abandon their pets. This film was made to raise awareness of the trauma and anxiety abandoned animals go through.

Credits

Name Company Role
ECD & Art Director : Firas Medrows Account Management : Hend Raafat , Insaf Bennis Art Director & Writer : Ahmed Otaibi Group Creative Director & Writer : Zahir Mirza DDB Dubai Executive Creative Director
Yasmin Sheikh DDB Dubai Agency Producer
Ashish Varghese DDB Dubai Director
Elias Trad Freelancer DOP
Ashish Varghese DDB Dubai Executive Producer
Ashwin Menon Freelancer Line Producer
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