2019 Winners & Shortlists

AL DUBB AL ABYAD

BrandSAUDI TELECOM COMPANY
Product/ServiceBROADBAND COVERAGE
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
CategoryOnline: Fiction & Non-Fiction
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA
Production ALLOVER GROUP PRODUCTION Riyadh, SAUDI ARABIA

Why is this work relevant for Entertainment?

Using an unexpected hero, or in this case two, the nerdy scholar and his newfound sidekick, the mythical creature, a duo that will capture the nation’s attention, with their quick unlikely bond and musical talents, highlighting STC's broadband coverage at the

Background.

To keep up with the growing broadband competition, STC wanted to demonstrate its broadband network power in an unconventional way. Building on our existing online content hub LaYawagif, which hosted content in the form of webisodes about the strength of our broadband, we wanted to introduce another webisode that would highlight the strength of STC’s coverage.

Describe the creative idea.

The White Uromastyx, a webisode co-starring Abdullah, a PHD student, and Aldubb Alabyad, a nearly extinct reptile, showcasing the hardships Abdullah faced on his journey to find what was believed to be nothing more than a mythical creature.

Describe the strategy

For this episode we chose a hopeful scholar who depends a great deal on STC’s broadband coverage while he embarks on a journey to the middle of nowhere to find a mythical creature. But even after his search comes to an end, STC’s role continues in the most unexpected, fun way, further beyond the desert he ends up in!

Describe the execution

We launched our film on our LaYawagif platform, our social media assets and our YouTube channel.

Credits

Name Company Role
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Amr Wagih Mergawi J.Walter Thompson Creative Director
Dana Alkutoubi J.Walter Thompson Head of Strategic Planning KSA
Jad Haddad J.Walter Thompson Associate Business Director
Ziad Rayes J.Walter Thompson Account Director
Noor Wafa J.Walter Thompson Copywriter
Max Dipasupil J.Walter Thompson Art Director
Joe Aboudaher J.Walter Thompson Head Of TV Production KSA
Allover Allover Production House
George Ghaya Allover Executive Producer
Khaled Al-Refai Allover Director
Mosquitoes Mosquitoes Post-Prodcution
Ahmed Alsahhaf Saudi Telecom Company GM Marketing & Communications
Links
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