2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C02 Use of Mobile
EVERY STEP COUNTS
EMIRATES NBD / THE FITNESS APP
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
FAST-SIM DELIVERY
SAUDI TELECOM COMPANY / SIM CARD DELIVERY SERVICE
J. WALTER THOMPSON Riyadh SAUDI ARABIA
EIDIYA EXPRESS
EMIRATES NBD / MEPAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
MCCAFÉ "SIMPLE"
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
HOW LIV. TURNED "NON-SAVERS" INTO "GOAL ACHIEVERS"
LIV. BANK / GOAL ACCOUNTS
LIV. BANK Dubai UNITED ARAB EMIRATES
FOOL OR NO FOOL
AWR ARABIAN AUTOMOBILE / APRIL FOOL'S DAY NISSAN KICKS PROMOTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Social Platforms
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA
Short List
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON
Short List
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION
LEO BURNETT BEIRUT LEBANON
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN
FP7/BEY Beirut LEBANON
MORE THAN YOU CAN SEE
UNILEVER / LUX
FP7/CAI Cairo EGYPT
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBL EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE
77 MEDIA Jeddah SAUDI ARABIA
Bronze
PET A PLANT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES
OFFSIDE STUDIO
COCA-COLA / COCA-COLA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE SOUND OF SHISHA
AUBMC / AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
D01 Acquisitions & Retention
UNSPOKEN, UAE
THE LIGHTHOUSE CENTRE FOR WELLBEING / WORKPLACE MENTAL HEALTH
McCANN HEALTH Dubai UNITED ARAB EMIRATES
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FAST-SIM DELIVERY
SAUDI TELECOM COMPANY / SIM CARD DELIVERY SERVICE
J. WALTER THOMPSON Riyadh SAUDI ARABIA
MORE THAN YOU CAN SEE
UNILEVER / LUX
FP7/CAI Cairo EGYPT
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE PREVENTIVE PRE-ROLLS
LIFEBUOY / LIFEBUOY HAND SANITIZER
WUNDERMAN DUBAI UNITED ARAB EMIRATES
THE KEEP WALKING LEBANON EXPO
DIAGEO LEBANON / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON
MY FIRST INFINITI AD
ARABIAN AUTOMOBILES COMPANY INFINITI / INFINITI CARS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
ORGAN DONOR VALET
KUNHADI / DRINK DRIVING AWARENESS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
LISTEN...
HEARLIFE CLINIC / AUDIOLOGY TESTS
FP7/DXB Dubai UNITED ARAB EMIRATES
D02 Launch & Re-launch
DANGER IN DISGUISE
SAUDI TELECOM COMPANY / 'TUBY' VIDEO APP FOR KIDS
J. WALTER THOMPSON Riyadh SAUDI ARABIA
THE BIG SHUTDOWN
SAUDI TELECOM COMPANY / SELF-SERVICE DIGITAL TOOLS
J. WALTER THOMPSON Riyadh SAUDI ARABIA
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
MORE THAN YOU CAN SEE
UNILEVER / LUX
FP7/CAI Cairo EGYPT
A WORLD OF WONDER BY JOTUN
JOTUN PAINTS / JOTUN KIDS COLLECTION
WUNDERMAN DUBAI UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBL EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
THE SPACESUIT COLLECTION
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
RAMADAN BLOOD DRIVE
INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES (IFRC) / BLOOD DONATION
LEO BURNETT BEIRUT LEBANON
E01 Copywriting
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A LETTER FROM A PALM TREE
NAKHLA / PALM CARE SERVICES
CRAZYTOWN Baghdad IRAQ
MUTILATED WORDS
28 TOO MANY / FEMALE GENITAL MUTILATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
REASONS TO CELEBRATE
RECKITT BENCKISER / DUREX CONDOMS
HAVAS Dubai UNITED ARAB EMIRATES
MAGDI YACOUB FOUNDATION - THE KEY TO MY HEART
THE MAGDI YACOUB HEART FOUNDATION / CHARITY ORGANIZATION - A HEART CENTRE
TNA Cairo EGYPT