2019 Winners & Shortlists

PERSONAL STORIES

BrandCAREEM
Product/ServiceCAREEM RIDE HAILING
EntrantCAREEM Dubai, UNITED ARAB EMIRATES
CategoryArt Direction
Idea Creation CAREEM Dubai, UNITED ARAB EMIRATES
Production CAREEM Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

As a ride-hailing platform, Careem is seen as a functional service. We wanted to build an emotional connection with our audience while using raw data to illustrate an emotional story. Using our region’s roads as our canvas, we collaborated with engineers to create an algorithm that turned ride data into art; plotting all the Careem trips happening across our cities, and in doing so uncovering all the stories flowing through them.

Credits

Name Company Role
Anas al Sarraj Careem Hive Creative Director
Sofia Hafdani Careem Lead Data Scientist
Sandy McIntosh Careem Hive Lead Creative
Theo Lambert Careem Hive Senior Creative Content Manager
Jess Enverga Careem Hive Lead Designer
Maysam Faraj Careem Hive Production Manager
Anete Kollanur Careem Hive Copywriter
Adam Goncalves Careem Hive Copywriter
Aaron Leung Careem Hive Lead Copywriter
Alex Aitken Careem Berlin Identity Engineering Manager
Pavel Ivankov Careem Berlin Web Engineer
Links
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