| Brand | 20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION |
| Product/Service | DEADPOOL 2 |
| Entrant | LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES |
| Category | Art Direction |
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Idea Creation
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Media Placement
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Production
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
The objective was to do something in keeping with the spirit of Deadpool that would excite existing fans and bring attention to a wider audience. However Deadpool is an R-rated movie full of sex and violence and cutting edge comedy. So the challenge within our cultural context was to be true to the brand but not get jailed for doing so.
Credits
| livingroom |
livingroom |
creative |
| seyoan vela |
livingroom |
executive creative director |
Links
Social Media URL