2019 Winners & Shortlists

BE THE FUTURE

Short List
BrandAMERICAN UNIVERSITY IN CAIRO
Product/ServiceAMERICAN UNIVERSITY IN CAIRO
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryDirection
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Production LIGHTHOUSE FILMS Cairo, EGYPT
Production 2 CIRCLE POST PRODUCTION Giza, EGYPT
Additional Company AROMA Cairo, EGYPT

Write a short summary of what happens in the film.

100 years is no small feature as 100 years shaping lives, careers and achievements is something to celebrate. The film breaks down relatable micro-moments experienced throughout the 100 years at American University in Cairo (AUC), as well as the accomplishments of some of the most astute graduates and alumni. It’s a collection of moments, building up to something much bigger; a celebration of each of those moments and what they’ve amounted to. It’s an equation of what 100 years of AUC is and what it has given people in return. This film showcases the personalities that have belonged to the line of alumni that have successfully achieved their dreams in Egypt and around the world. We mixed facts and well-known alumni to create a celebratory piece that not only embodies the success of the alumni and AUC, but also the success of Egypt.

Cultural/Context information for the jury

AUC, the oldest and most prestigious private university in Cairo, has had its doors open for 100 proud years. So, instead of letting time take its toll on AUC we made it work for us; we showcased the collision between the past 100 years and the upcoming 100 years, the collision between authenticity and progression, and focused on what’s next while holding on to AUC’s legacy. Because in these 100 years, AUC has produced an array of diverse and yet equally impressive and capable graduates who have gone on to touch, change, and shape the world around them. The people who came out of AUC are our greatest measure of success and celebrating an educational institution through its own alumni is surely a welcome message to the students to come, as what better proof can we provide than the people who shape our current world.

Tell the jury anything relevant about the direction.

The way we present each story should aim to further explain the achievement of the alumni and the role the AUC played in that achievement. Narrative, as a way of explaining the camera setup and the interaction of our characters within the story, becomes a key element. We need to tell stories, for each scene, each alumni, a short micro story needs to be achieved through compact narrative elements. We needed to stick to powerful visuals; constructs based on poetic licenses. The film was constant camera movement. Transitions play a huge role as we weave these stories together.

Credits

Name Company Role
Hany Shoukry J. Walter Thompson Cairo CEO
Mai Azmy J. Walter Thompson Cairo Managing Director
Salma Hamouda J. Walter Thompson Cairo Executive Director
Menna Hagrass J. Walter Thompson Cairo Account Director
Reem El Gebaly J. Walter Thompson Cairo Senior Account Executive
Ibrahim Islam J. Walter Thompson Cairo Creative Head
Ahmed El Abi J. Walter Thompson Cairo Senior Art Director
Ganna Hesham J. Walter Thompson Copywriter
Mariam Makram Ebid J. Walter Thompson Cairo Copywriter
Khalil El Shorbagy J. Walter Thompson Cairo Associate Creative Director
Diana Jebally J. Walter Thompson Cairo Head of TV Production
Basma Abaza J. Walter Thompson Cairo Senior Producer
Donia Rafaat J. Walter Thompson Cairo Content Producer
Fadi Fahim Lighthouse FIlms Executive Producer
Alaa El Dafrway Lighthouse FIlms Producer
Yousra Shalaby Lighthouse FIlms Line Producer
Franco Garuti Lighthouse FIlms Director
Luis Guijarro Lighthouse FIlms Director Of Photography
Hosny Ali The Garage Sound Engineer
Dina Abulfotuh American University in Cairo Vice President for Advancement and Communications
Hanan El Omary American University in Cairo Executive Director of Communications
Aya Khalil American University in Cairo Marketing Director
Farah Hindy American University in Cairo Junior Marketing Excutive
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