2019 Winners & Shortlists

Write a short summary of what happens in the film.

An Elegant, romantic and soft storytelling, showcasing miniature versions of the child patients who use the hospital as their playground and its equipment as their toys while singing a rendition of the classical hit "The Key To My Heart Is In Your Hands" in a metaphor that shows how this hospital can be their gateway to normal life thanks to donations to be collected. The first child sits on top of a book in the hospital room and uses the heart monitor as a game interface, then the second child as a miniature uses the doctor's stethoscope as a swing. The third child uses the MRI slope as a place to ride his bicycle etc. The commercial concludes with Sir Professor Magdi Yacoub, the founder of the Magdi Yacoub Heart foundation in the hospital playroom with the children surrounding him in a very warm scene.

Cultural/Context information for the jury

“The Key To My Heart Is In Your Hands” is a very popular romantic Arabic song from 1962, when the original singer Farid Al-Atrash was singing it for his beloved one and telling her “The Key To My Heart Is In Your Hands”.

Tell the jury about the choice of music track.

The idea here was to use this classic song about relationships and create a twist to tell a love story between two different and unexpected parties; the patients and their potential donators. With such a pure, romantic yet direct and straight message, we're reminding the donators that they have the key to cure the patients’ hearts, and that with their donations, they have the power to save lives. To take this pun romantic/donation type of message to the next level, we only used the iconic chorus lyrics of the original song and then each of the following verses has completely new fresh lyrics on the same old tune but with more specific wording that keeps the pun going so that when each and every child sings his part the meaning can still go both ways – the romantic one and the medical one.