2019 Winners & Shortlists

LA VACHE QUI RIT - FROM FRANCE TO EGYPT WITH LOVE-TER

Short List
BrandGROUPE BEL
Product/ServiceLA VACHE QUI RIT
EntrantMONKEYS Cairo, EGYPT
CategoryVisual Effects
Idea Creation KAIRO Cairo, EGYPT
Production MONKEYS Cairo, EGYPT
Production 2 MARADONA PRODUCTIONS Giza, EGYPT

Write a short summary of what happens in the film.

Traditional Egyptian cows laughing happily in a rural setting in approval of the new La Vache Qui Rit white cheese.

Cultural/Context information for the jury

White cheese for Egyptians is THE authentic cheese. We don’t joke about it. It is produced in the traditional rural parts of Egypt and is an integral part of the Egyptian breakfast and dinner since the ancient Egyptians. For a red french cow to claim an authentic Egyptian white cheese is no easy business, and for sure needs the blessing of the Egyptian traditional cows.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The challenge was to make these cows feel real yet funny without them being comic.And of course blend seamlessly with the natural rural setting. to achieve a lively and vibrant cow look we used physically correct digital simulation of cow skeleton motion and muscles dynamics underneath the digital flesh of the cows which then derives the motion of the digital skin. This results in a dynamic look of skin with sliding and muscle collisions extremely close to real skin movement. On top of that we simulated realistic fur with award winning state of the art digital hair software used in Hollywood blockbusters.

Credits

Name Company Role
Mahmoud Ghali Monkeys Visual Effects Supervisor
Youssef Ghali Monkeys Art Director
Ahmed Ghali Monkeys Director
Ahmed Hussein Self employed Film Director
Hesham Ellabban Kairo Executive Creative Director
Monstasser Khalil Kairo Creative Director
Mahmoud Dogheim Kairo General Manager
Rasha Hashem Maradona Executive Producer
Micheal Makram Maradona Executive Producer
Aya Hossam Maradona Assistant Producer