2019 Winners & Shortlists

Write a short summary of what happens in the film.

The film starts with a future projection of 8-year old cancer patient Reina created using artificial intelligence. At the start of the film, you think you are looking at someone older as she talks about who she is and what she likes, the film then cuts back to Reina today revealing that she is actually 8 years old and suffers from cancer. The film ends with a call for action "Through artificial intelligence, we were able give a glimpse of Reina's bright future. Through your support, we can make sure she lives to see it."

Tell the jury about achievements of the production, including reference to its specific ambitions and challenges.

The success of the campaign depended on how accurately we could create Reina in the future, so we opted for artificial intelligence instead of special effects. Working with a team of around 30 people over a period of 5 months to make it happen. We first shot footage of current Reina, saying her message today and in the future. We then took footage of Reina's family today and compared them to their childhood photos. Through an AI software that learns from people at a young and old age, we were able to create a mask of Reina's future based on data collected from her family and that of other people at a young and old age. This mask was then superimposed on current Reina to create the Future Reina film.