2019 Winners & Shortlists

GIVE IN TO GIVING

Short List
BrandEMIRATES NBD
Product/ServiceVOLUNTEER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryEditing
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production HANZO FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

The short film for Emirates NBD was written and designed in a way that would lower people’s guards while leaving them with that warm fuzzy feeling. The quirky and charming animated characters cut through with people from all backgrounds and ages. It took people on a journey of laughter, suspense, drama and tears, all in just over two minutes.

Tell the jury anything relevant about the edit.

Telling the story of a brooding, gloomy relentlessly unhelpful individual, convincedly turned to the opposite end of the spectrum in just over two minutes was always going to be a daunting task. Each sequence had to have just about enough time to let people empathize with the characters while moving the narrative forward. The pace of the film played a crucial element in its capacity to keep viewers hooked until the very end, which was very important, since that’s where we revealed our message. The intricacy of being an animated had to be respected and each was treated preciously.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Akhilesh Bagri, Sidney Araujo Leo Burnett Dubai Creative Directors
Akhilesh Bagri Leo Burnett Dubai Copywriter
Ramzi Sleiman Leo Burnett Dubai Regional Communication Director
Hafsa Qureshi Leo Burnett Dubai Account Director
Fabienne Naggear, Lama Mosallem, Aciel Awada Leo Burnett Dubai Communication Executives
Ralph Matar Leo Burnett Dubai Agency Producer
Hanzo Films Hanzo Films Production House
Hijaz Moosa Hanzo Films Executive Producer
Aryasb Feiz Hanzo Films Director
Vikram Krishna Emirates NBD EVP, Head of Group Marketing & Customer Experience
Elena C. Cruz Emirates NBD VP, Head of Brand & Corporate responsibility
Michele Wong Emirates NBD Associate Vice President, Corporate Responsibility
Shereen Mostafa Leo Burnett Dubai Head of Production
Karl Salibi Leo Burnett Dubai Chief Strategy Officer
Kimberly Douglas Leo Burnett Dubai Planner
Ahmed Hassan Leo Burnett Dubai Traffic Manager
Links
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