2019 Winners & Shortlists

Write a short summary of what happens in the film.

The short film for Emirates NBD was written and designed in a way that would lower people’s guards while leaving them with that warm fuzzy feeling. The quirky and charming animated characters cut through with people from all backgrounds and ages. It took people on a journey of laughter, suspense, drama and tears, all in just over two minutes.

Tell the jury anything relevant about the edit.

Telling the story of a brooding, gloomy relentlessly unhelpful individual, convincedly turned to the opposite end of the spectrum in just over two minutes was always going to be a daunting task. Each sequence had to have just about enough time to let people empathize with the characters while moving the narrative forward. The pace of the film played a crucial element in its capacity to keep viewers hooked until the very end, which was very important, since that’s where we revealed our message. The intricacy of being an animated had to be respected and each was treated preciously.