2019 Winners & Shortlists

Write a short summary of what happens in the film.

As launching the brand film for Etisalat UAE, the biggest telecom in the region, we needed to show both the magnitude of our product, and at the same time, the emotional day-to-day connections, that we are part of as a brand. The previous year, the brand was announced as the region’s most valuable brand. Accordingly, as the brand that is considered the national carrier of the UAE, we decided to show our purpose of bringing people of different backgrounds together across the country, that no matter how big we get, we still hold human connections in the center, because after all... together matters Accordingly, we created a hyperlapse showing all the types of different connections that Etisalat is lucky to be a part of, connecting everyone inside the UAE, and those that are inside the UAE to the rest of the world.

Cultural/Context information for the jury

Considering all the divisive tensions around the world, starting from how people see mobiles as a separator in every relationship, to the political issues setting people apart, from Brexit to the Arab ban in the US. Etisalat as an influential Emirati Brand, Stepped in to clearly set its POV, by reflecting the UAE’s diverse nature, and showing that nothing should stand in the way of our togetherness.

Tell the jury about the creation of the original music track.

As a leading technology brand, we have a chosen an innovative form that reflected both the the modernity and traditional spirit of the UAE, with an oriental touch across. The music was crafted carefully to follow the pace of the edit, increasing in pace in instances, and slowing down in others, depending on the events and sceneries of the films. In addition the sound design was added to boost that aspect, adding life to the various moments being experienced in this film.